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Fabletics Is Inching its Way Into Amazon’s Territory

Currently, the world of business is controlled by a few industries who are monopolizing the market. One such sector is the e-commerce industry. The king of e-commerce is none other than Amazon.com. Many people advise that if you want your business to succeed, then you do not tackle Amazon. Your best way to grow your business is to partner with Amazon. Kate Hudson has not listened to this advice, and it has gone in her favor.


Kate Hudson is the owner of the athleisure brand known as Fabletics. Fabletics is a company dedicated to empowering women by giving them clothing that not only is aspirational but also encourages them to become a better version of themselves. Even Demi Lovato has gone on record speaking of how fantastic this brand is. However, Kate Hudson was dealing with doubt just a few years ago. They told her that she could not compete with Amazon because it owns 20% of the fashion e-commerce industry. Kate Hudson is proving them wrong.


Fabletics has become worth $250 million in less than three years. Hudson achieved this by using a subscription model to promote her products. People only have to sign up as a customer with their credit card, and in their mailbox, they receive monthly clothes. In addition to this, Kate Hudson’s Fabletics is devoted entirely to the customer. The internet has given them ample acclaim that they have the best customer service of almost any company on the internet today.


Besides a subscription model and good customer service, Fabletics has also solved the problem of showrooming, which occurs when the customer comes into your retail store only to browse and then buy your product online. She did this by reaching out to local communities and hosting events. It was by getting to know the people that she built loyalty for her own company. It is estimated that 30 to 50% of people who walk into her store or already loyal customers who are fans of Fabletics. In addition to this, one out of five of those who enter the store not already customers, become customers by the time they leave.


Fabletics makes it easy for you to become part of their company. If you would like to know what clothes are best for you, just log on to their site, take their six question lifestyle quiz, and then receive inspirational outfits in the mail.

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