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Doe Deere and Lime Crime: A Millennial Match


You may not realize it, but you’ve probably seen a unicorn before, in the flesh. That’s because the term “unicorn” is related to the term “unicornis”, which is related to the term “bicornis”. “Uni”, denoting “one”, and “bi”, denoting “two”. “Unicornis” means single-horned, “bicornis” means two-horned. These terms originally described different kinds of rhinoceros over 200 years ago, around the time the King James Bible was published. Since then, the term has grown to mean a horse of white (or black, depending) who has a glorious horn sticking from the middle of his (or her) head. Usually rainbows are involved either in the tail, or the path upon which the unicorn gallops. That’s quite a difference from the “bicornis”/”unicornis” of the past, isn’t it? But then, so are the vibrant shades surrounding the modern unicorn. This ideal is replete with neon shades that have a mental flavor to them whose difference is that between rainbow sherbet and Neapolitan. They’ve both got colors (horns), but one is just so much more vibrant and interesting than the other. And that would be the rainbow sherbet, or the modern incarnation of the unicorn complete with its neon colors and futuristic edge.

It is this difference which defines Doe Deere, a fashionista from New York now working and living in Los Angeles. Originally born in Russia, and sporting a cotton-candy pink hairdo that you can’t miss, it’s Doe Deere‘s prerogative to provide the modern woman with fashion that feels right in the moment. She doesn’t look at cosmetics as a means of covering blemishes or flaws, she looks at it as a means of self-expression.

Her cosmetic line began with several self-made dresses in 2002. These were under the Lime Crime brand, which currently defines her modern cosmetic output. The dresses didn’t quite take off as well as her later cosmetic line would, which may have been the reason her and her husband formed Sky Salt, a band that worked in the Los Angeles area for four years.

By 2008, Doe Deere had found herself enough to found Lime Crime cosmetics. The name comes from one of her favorite shades of green. It’s so vibrant “it ought to be illegal”, says Doe Deere. Colors like that, of a vibrant difference to older colors which is as stratified as that gap between a modern unicorn and a rhinoceros, are what define Lime Crime, and what have endeared the cosmetic line to modern buyers.

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