American entrepreneur, Whitney Wolfe Herd was born in Salt Lake City, Utah in 1989. She is the CEO and founder of Bumble, the newest dating app taking the US by storm. At Southern Methodist University, Whitney Wolfe Herd studied International Studies. She began selling bamboo tote bags at age 19, which benefited the victims affected by the BP oil spill.
Herd started Bumble in December 2014 while at her hometown in Texas. Whitney and Andrey Andreev, Founder of Badoo, started the company together with Andrey owning 79% of the company with Herd holding 20%. Bumble is a dating app in which women initiate the first move first unlike where in most apps, the men initiate contact first. When it was launched, it had over 100,000 downloads in the first month and right now it has over 22 million registered users and growing. The new headquarters for the company is in north Austin, Texas. The office resembles the inside of a gumball machine and quite a looker. With most of the employees female, it has the feel and looks of a feminine touch. Thus it is vibrant and eye-catching.
Bumble BFF was launched in 2016. The platform makes it possible for one to make friends, instead of swiping and matching for dates. It helps one also meet fellow Bumble users and those who are BFF users. This made Bumble the first dating app to venture out of the regular sequence, dating. The company further progressed and added a networking platform called Bumble Bizz. Bumble Bizz is a service that allows you, as a user to make connections in the business world and also get and be a mentor to other people. The primary aim of this mode was to prevent solicited messages from people who you are trying to connect with professionally.
Bumble Bizz allows you, as a user, to see people who are in your geographic location if they are open for mentoring or networking and in the area that you want. A user can upload their resume digitally, skill section and samples of their work. Forbes named Herd as The $1 Billion Queen Bee of Dating Apps in the 2017 December issue of Forbes, on which Mrs. Herd graces the cover.
The Bumble CEO married her husband, Michael Herd, who is a restaurateur, in Positano, South Italy at the Villa Tre Ville on September 2017. The couple met in 2013 before Christmas while on vacation in Aspen. A mutual friend introduced them, and two years later, Michael proposed at his family ranch in June. The wedding festivities took a whole four days including the day of the special occasion. The days were filled with music from local artists, and boat rides to the cliff from the port and villa and lots of food. Whitney donned an Oscar de la Renta gown and Gianvito Rossi heels, while the groom and his groomsmen all wore tuxedos by Italian menswear line Isaia. The venue was picturesque, on a cliff with the view of the sea and the Positano village.
What’s next for Bumble?
Being the fourth most popular dating app in the world; there has got to be new ideas flowing to make it different from the traditional dating apps. Whitney wants to introduce a new feature for parents who would like to date. This is an idea that has been brought up by members of her team who are parents.